🙌 Many thanks for reading Write Medicine Insider, a biweekly round-up of tips and insights to help you create exceptional CME/CPD content. If you were forwarded this email, you can subscribe and receive Write Medicine Insider straight to your inbox every Wednesday.👇

Get Write Medicine

---

​

The impressionist painter Paul Cezanne once said, "There will come a day when a carrot, freshly observed, will spark a revolution." That revolution was cubism — is your next revolutionary idea just one perspective shift away?

Hey there Reader!

Are you in need of a change in perspective?

Inspiration can come from anywhere. In a flash, something that seems set in stone transforms into the springboard for new ideas, new opportunities, and a new understanding of a phenomenon you've taken for granted.

I recently had this experience watching the new JFK documentary, What The Doctors Saw, but this happens in healthcare and CME/CE, too. The breakthrough of immuno-oncology, for example, was only made possible by approaching cancer therapy from a different perspective. And despite the success of immuno-oncology, Jim Allison, the American immunologist whose ideas revolutionized how we treat cancer today, was dismissed for years.

When used creatively, a fresh perspective:

• Creates unique and more compelling educational design
• Delivers more effective tools to learners
• Encourages research that explores fresh and new opinions

Since Winter Solstice is almost upon us in the northern hemisphere, I invite you to use this naturally reflective time of year to assess your work with a new lens.

Take the time to be still, take stock of your surroundings, and clear your mind of the stress that bogs you down throughout the year.

Is there another way to approach your work in 2024 that will give you more clarity and fulfillment?

​
🎁 Need a present for the CME/CE writer in your life?

In the spirit of giving, I have an exciting free resource for you, created by marketing expert Lori De Milto.

Lori is a valuable expert for freelance medical writers, and in October, she ran a workshop on marketing strategies with WriteCME Pro members.

Download your free copy of her ebook, Get the Freelance Medical Writing and Editing Clients You Deserve, and begin building a more sustainable and successful career in medical communications.

I promise you will get a ton of value from this resource!

​

And speaking of presents…Write Medicine is excited to announce newly available merch! ​ ​Visit our store today to check out the selection of Write Medicine wares, including coffee mugs, tumblers, notebooks, and more. ​

​

🎙️On the podcast

Do your learning outcome measurements have the right amount of… spice? Listen to the insightful opinions of Katie Lucero, PhD, Vice President, Audience, Analytics, Outcomes & Insights at Medscape, to hear her perspective on the importance of outcome reports (especially in self-reported confidence and competence). Episodes 80 and 81 are powerful double features, containing must-hear advice and input about self-efficacy, confidence, and knowledge competence in CME/CE.

Here's what Brian McGowan said on LinkedIn about these episodes.

​Incorporate self-efficacy into your outcomes assessment

​

Has the rise of AI content made you feel stressed and frustrated? If so, you are not alone — but there are other perspectives you may want to explore. Listen as Núria Negrao explains her pro-ethical and informed generative AI take on CME/CE content creation on episode 82 and 84 of the Write Medicine podcast.

​Explore how AI is transforming CME/CE content

​
And finally, the last episode of the season is out today. I share highlights that you might have missed from season 6 and preview what’s in store in 2024, based on your responses to the listener survey we fielded this Fall and conversations I’ve had with many of you over the last few months.

Standing Still and Looking Forward

And at the end of this episode, I’ll be sharing details with you about a digital goodie bag.

​

🎁 The Wrap-Up

We are all just one perspective shift away from exploring a new frontier, and I wish you nothing but happy exploration in the coming year.

So, how will you shift your perspective in 2024? Reply to this email and let me know!

Thank you for listening to Write Medicine this season and for reading this email. I’m signing off for now, but I’m already eager to reconnect with you in 2024!

Until then, stay curious, keep learning, and go gently.

---

Writer | Educator | Podcaster

Alexandra Howson PhD, CHCP is a writer, researcher, and podcaster who shares her deep expertise in health care and education with new-to-the-field or CME-curious professionals to help them create educational content with confidence. She hosts Write Medicine, the premier podcast for CME/CPD professionals like you, wherever you are in the content creation process. Alex teaches Fundamentals of Writing and Research Ethics in the Professional Education Program in Medical Writing and Editing at the University of Chicago.

---

Connect with Alex | alex@alexhowson.com | 415.374.9757

​