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Hi Reader,
Do you know this feeling?
Your inbox goes quiet, your calendar thins toward the end of the year, and a small voice starts asking whether the work has dried up — or worse, whether you did something wrong. (And who among us hasn't thought this?).
CME writer Addie Nagy described this exact experience on a Write Medicine podcast episode, but gave it a helpfully descriptive name: the fallow season. It's helpful to my mind because fallow ground isn't dead ground. It's resting on purpose.
In Q4, fallow time has a specific job. Because while your calendar might look thin, your clients are finalizing 2027 budgets and activity calendars. And the writers who get penciled into those plans are the ones who were part of the conversation while the plan was still being written.
That means right now.
Addie walks through exactly what she did with her own slow stretch:
- Who she reached out to
- The skill she built
- The new service she designed.
Listen to Addie's episode →
Do try this at home: Pick your five most likely repeat clients and send each a short, specific note. "As you're mapping out activities/content/priorities for 2027, I'd love to know what's on your plate and hold space on my schedule to support you." Less of a pitch, and more of a request to be considered while consideration is in process.
What are you doing to nurture your fallow ground?
Warmly,
